Carolyn E. Predmore
ManhattanCollege 22 Bayview Avenue
Management/Marketing Port Washington
School of Business New York, 11050
242 Manhattan College Parkway
Riverdale, N.Y. 10471
Phone: (718) 862-7285 Phone: (516) 883-6724
Fax: (718) 862-8032 Fax: (516) 883-1622
Intent: Teaching, research, web page innovation investigation.
Special Research Interest: Distance learning, use of internet for information delivery and international strategic marketing and managerial control, predictors of sales success, ethics and sales, multiculturalism, bilingualism and effects on sales.
Education:
1985 – 1991 Ph.D. – Graduate School of the City University of New York
Major: Marketing with a specialization in consumer behavior
Doctoral Dissertation:”Relational Communication and Personality Traits: Effects on Telemarketers”
The dissertation examined sales interactions using a process approach and relational communications coding. IT established a link between personality research and process measures. Through exploration of relationships between dominance and adaptability as this occurs during sales interactions. Findings showed that the self-report of self-monitoring (used as an analog for adaptability) and sales success were significantly related with high self-monitoring salespeople having significantly more sales than low self-monitoring salespeople.
1981 – 1985 M.B.A. – Bernard M. Baruch College, City University of New York
Major: Marketing
M.B.A. thesis: “The Effect of Reinforcement on Paralinguistic synchrony in Dyadic Sales Interactions”
1974 – 1976 M.A., School of Liberal Arts, University of Maryland, (Baltimore, MD)
Masters thesis: “The Relationship of Speech Silences to Questionnaire and Observer Ratings of Extroversion-Introversion”
1971 – 1974 B. A. School of Liberal Arts, University of Virginia, (Charlottesville, VA)
Major: Psychology.
Honors: Sabbatical Leave – Calendar Year, 1997.
1996 – 1997 Investigating the use of surveys on the Internet for research
Summer 1994 Examining the effect of bilingualism in Catalonia on International Sales.
Summer 1991 Research into personality factors that may predict sales success such as self-monitoring.
1986 Honor Society: Beta Gamma Sigma – National Honor Society in Business Administration for AACSB accredited schools.
Experience:
1999 – present Chair – Management/Marketing Department
School of Business
Manhattan College
1996 – present Associate Professor
Department of Management/Marketing
School of Business
Manhattan College
(tenured as of 1996)
1991 – 1996 Assistant Professor
Department of Management/Marketing
School of Business
Manhattan College
1989 – 1991 : 1.tructor
Department of Management/Marketing
School of Business
Manhattan College
1987 – 1989 Assistant Dean, School of Business, Hofstra University, Hempstead, NY
Adjunct Assistant Professor – Department of Marketing and International Business
1986 – 1987 MBA/Alumni Placement Coordinator, Hofstra University, Hempstead, NY
1985 – 1986 Advisement Coordinator, School of Business, Hofstra University, Hempstead, NY
Courses
Taught Graduate Level (Manhattan College)
Marketing Management, Advanced Marketing Management, Consumer and Industrial Buyer Behavior, Marketing Research, Advanced Marketing Topics – Marketing Theory integrated with Web and Internet Based Distribution, Advanced Marketing Topics – Marketing Theory integrated with Web and Internet Based Distribution using the case study method to integrate Intercultural Influences affecting Understanding and Perception of Marketing Issues, M. B. A. Thesis Advisor, M. B. A. Independent Study Advisor.
(Hofstra University) Marketing Management and Power Tools for Managers: A Multimedia Computer course
Undergraduate Level
Essentials of Marketing (Manhattan College), Principles of Marketing (Hofstra University), Consumer Behavior (at Manhattan College an Hofstra) Sales Management, Retail Management, Advertising and Communications Management, Current Issues in Marketing (E-Marketing)
Marketing Research, Statistics (Manhattan College).
Publications: Journal Articles:
“e-Teaching Theory and Concepts: Active Learning Using Discussion Boards and Macromedia’s Director” with Alfred R. Manduley, January 2004.
“Management by Site Based Teams: A Statistical Approach”, Management Decisions, Emerald Insight (pub.)with Salah Khelfaoui and Anthony Serio, December 2003.
“The Myth of the Salesperson: Intended and Unintended Consequences of Product-Specific Sales Incentives “ (with Tara Radin), The Journal of Business Ethics, March 2002.
“Immersion as an Alternative in International Education” (with A. R. Manduley), The Journal of the Association of Marketing Educators, (Vol. 2, Issue 2), Winter 1999, pp. 144-149.
“Finding Good Telemarketing Sales and Service People,” (with J. G. Bonnice), Journal of Professional Services Marketing, 14(1), 1996, pp. 157-165.
“Using Multimedia to Incorporate Computer Technology into The Classroom,” (with J. G. Bonnice), Marketing Education Review, 5, (Fall), 1995, 81 – 82.
“Differential Advantage: An Ethical Marketing Response to Dumping,” Ethics and Critical Thinking Quarterly, 33, (5, section 6) December 15, 1994, 1-11.
“Sales Success as Predicted by a Process Measure of Adaptability,” (with J. G. Bonnice), The Journal of Personal Selling and Sales Management, XIV, (4, Fall), 1994, 55 – 66.
Conference Proceedings (National):
“Retailing in an Environment of Terrorism: Perception of Risk” (with A. Manduley), 11th Annual Conference, American Society of Business and Behavioral Sciences, Feb 19 -23, 2004.
“Ethics, Religiousness and Prejudice,”( with A. Goma, A. Manduley and F. Abdulahad), 10th Annual Business Ethics Conference, St. Johns University, October 22, 2003
“Retailing in an Environment of Terrorism and Responsibility to Employees,” (with A. Manduley and F. Abdulahad) Proceedings, Association of Employment Practices and Policies, San Diego, CA October 2003.
“Teaching and Application of Advertising Concepts and Theory with Virtual Television advertisements Using Macromedia’s Director”, (with A. Manduley), London, England, 2003.
"Women Marketers of Non-Gender Products in the Middle East: A Comparative Study between Saudi-Arabia and the United Arab Emirates – An Update", (with A. Manduley, B. Miranda, F. Abdulahad and S. Khelfaoui) Eastern Academy of Management, Porto, Portugal, June 2003.
“Religiousness and Perceptions of Ethics in Other Religious Denominations by Carolyn E. Predmore, Alfred R. Manduley, Ahmed Goma, and Fred Abdulahad, in Proceedings of the 2002 AEPP Annual Conference, October 10 – 12, 2002.
“Managing Store Personnel to Effectively Reduce the Wasted Resources, “in Proceedings of the 2002 AEPP Annual Conference, October 10 – 12, 2002.
“Ethics Theory and Practice: Bridging the Gap,” by Tara Radin and Carolyn E. Predmore, in Proceedings, 9th Annual Conference For Business Ethics, Niagara Falls, NY, October 20-23, 2002.
“Retail Transition Area in Online Stores, “ by Carolyn E. Predmore, Alfred R. Manduley, and Mary Michel, in Proceedings of Academy of Business Disciplines, November 2002.
“Advertising and Information on Sensitive Conditions Enhanced on the Internet”, (with Alfred R. Manduley), 32nd Annual Meeting of the Decision Sciences Institute, 2001 Proceedings, November 17-20, 2001, San Francisco, CA.
“Exploring Difference Between Graduate and Undergraduate Students and Perceptions of Online Education,” (with Alfred R. Manduley), 32nd Annual Meeting of the Decision Sciences Institute, 2001 Proceedings abstracts, November 17-20, 2001, San Francisco, CA.
“E-Lining on the Net: Ethical Dimensions of Web Marketing,”(with Tara Radin), 8th Annual International Conference Promoting Business Ethics, Proceedings, October 24 – 26, 2001, Chicago, IL.
“Women Marketers of Non-Gender Products in the Middle East: A Comparative Study between Saudi Arabia and the United Arab Emirates,” (with Barbara Miranda and Alfred R. Manduley), Proceedings of the AEPP 2001 Annual National Conference, October 17 – 20, 2001.
Predmore, Carolyn E. (with Karina Medina, Samantha Hamilton, Ed Hughes, and George Mazza), “Social Discretion and Advertising Rogaine to Women,” Hawaii Conference on Business, Proceedings, Honolulu, HI, June 2001.
Predmore, Carolyn E. (with Salah E. Khelfaoui) “e-Commerce – Certificate vs. Degree Programs: Which Should Colleges Choose?”, International Business School Computing Association Conference, Proceedings, July 2000, Erie, PA.
Predmore, Carolyn E. (with Tara J. Radin) “Ethical Implications of Product Specific Incentives,” Proceedings of the Seventh Annual International Conference Promoting Business Ethics, Ethics: The Guiding Light, September 21 – 23.
Predmore, Carolyn E. (with Salah E. Khelfaoui and Alfred R. Manduley), “> < Does e-Commerce have to do With a Master’s Program: Career Potentials and Technology,” Proceedings of the AEPP 2000 Conference, October 12 – 14, 2000.
Predmore, Carolyn E. (with Alfred R. Manduley) “ Multilingualism, the Internet, Global Marketing, and Hiring Considerations,” Proceedings of the Association on Employment Practices and Principles in cooperation with the American Management Foundation, Annual National Conference (held in Buffalo, NY), October 1999.
“ Predmore, Carolyn E. (with Alfred R. Manduley and Salah E. Khelfaoui) “ Comparison of a Static Personality Test versus A Process Measure of Sales Success,” Proceedings of the Association on Employment Practices and Principles in cooperation with the American Management Foundation, Annual National Conference (held in San Francisco, CA) October, 1998.
“Predmore, Carolyn E. (with Salah E. Khelfaoui) “Comparison of Different Revised Self-Monitoring Scales,” Proceedings of the Association on Employment Practices and Principles in cooperation with the American Management Foundation, Annual National Conference (held in Miami, FL), October 1997.
“Control and Power Equity in a Sales Interaction: Good Business and Ethics,” in The Society for Consumer Psychology Annual Meeting Proceedings (held in Hilton Head, SC) published on the Internet at www.cob.ohio-state.edu/scp, Feb 1-3, 1996.
“Elongation of the Channel of Distribution for Healthcare,” in Marketing Intangibles: Business to Business Services and Service Businesses, Proceedings of the Center for Business and Industrial Marketing Second Annual Conference, (held in Atlanta, GA), 1 – 13, Jan 7 – 9, 1996.
“Re-Energizing the Salesforce with an Old-Fashioned Ethical Approach,” in Transfiguring the Salesforce: The Leading Edge of Business, Proceedings of the Center for Business and Industrial Marketing First Annual Conference, (held in Atlanta, GA) 1 – 10, Jan 8 – 9, 1995.
“A Process Related Personality Trait: Creative Potential Index and Sales Success,” in The Proceedings of the 10th Annual Conference for the Association of Management (held in Las Vegas, NV), William A. Hamel, ed., Business Management, 10(2), Aug, 3-8, 1992, 102 – 112.
“Compute-Relate: A dBase Application for Computing the Rogers, Courtright, and Miller Relational Communication Interaction Dominance and Flexibility Scores,” in the Proceedings of the 1990 AMA Microcomputers in Marketing Education conference (held in New Orleans, LA), March 31 – April 2, 1990, 227 – 235.
Conference Proceedings (Regional):
“Ability to Predict Sales Success Using Snyder’s Self-Monitoring Scale or the Revised Self-Monitoring Scale by Lennox and Wolfe,” (with Nancy Bloom) in The Southern Marketing Association 1996 Annual Conference Proceedings (held in New Orleans, LA) November 1995, 5 – 10.
“A Process Measure for Studying International Business Negotiations: Relational Communications Scores Computed by dBase III+,” (with George Priovolos, and Susan Paine) in Business Strategies for the 1990’s, International Conference Proceedings, New England Business Administration Association (held in New Haven, CT), April 26 – 27, 1991, 121-135.
Case Studies:
“Sole Practitioner – Going with Quality not Quantity HMO Models,” in Berman and Evans, Cases in Retail Management, 2004.
“Dolphin Bookstore and Customer Outreach.” (1997) in B. Berman and J. Evans, Retail Management, 7th edition, pp. 55-56, Upper Saddle River, NJ: Prentice Hall and reprinted in Cases in Retail Management, 2004.
“Sole Practitioner Dental Offices: Strategy for Survival,” in Patrick Dunne and Robert F. Lusch, eds., Retailing Case Studies, 2nd edition, (1998).
Chapters in Books:
“Marketing of Oil in the 1980’s,” Chapter 6 in Global Oil Markets, Siamack Shojai, ed. Greenwood Publishing Group, 1995. 61 – 70.
Monographs:
“Presentation Graphics in the Classroom,” monograph chapter on University of North Carolina’s Web Site: http://www.sunsite.unc.edu/horizon/mono/higher_ed.html. The completed monograph joint project between UNC and Microsoft was distributed nationwide to college and university deans and provosts.
Work in Progress:
Intergenerational influences on Brand Loyalty – data is being keyed into the computer - Capalbo project .
Presentations:
“Marketing: Reaching out to let People know who you can help,” National Staff Meeting, HippyUSA, September 17, 2004
“Spreading the Word: How to Advertise your Day Care Center,” Presentation and materials for the Manhattan College Small Business Development Center, November 1992.
“What More Can I Do?” Presentation on the promotion of small businesses in the Riverdale and Kingsbridge area, Manhattan College Small Business Development Center, May 1991.
Conference Program Leadership:
Program Chair for the Association for Employment Practices and Policies, Annual Conference - October 10, 11, and 12, in New York, NY. Responsible for the coordination of the call for papers, the acceptance of papers, the reviewing of papers, selection and recruitment of the panel and keynote speakers, schedule of programming as well as ancillary organizational necessities.
Reviewer:
Reviewed 3 papers for the Decisions Sciences Institute annual November conference, 2004
Reviewed 2 papers for the Selling and Sales Management track of the 2004 AMA Winter Marketing Educators' ConferenceReviewed 1 paper for the Consumer Behavior track of the 2003 AMA Winter Marketing Educators' Conference.
Reviewed 1 paper for the Quarterly Journal of Electronic Commerce – April 2002.
Reviewed 1 paper for APDSI 2002 Conference in Hong Kong
Reviewed IMC: Using Advertising & Promotion to Build Brands, by Tom Duncan for McGraw-Hill – 2002.
Reviewed 2 papers for the American
Marketing Association Winter Educator’s Conference 2002 for the Emerging Business and Technology track.
Membership in
Professional
Societies: Association for Employment Practices and Policies
Program Chair for 2002 conference, Oct 10-12
American Marketing Association
Association of Consumer Research
The Academy of Marketing Science
The Advertising Club of New York
Society for Consumer Psychology
Society for Marketing Advances
Non-Academic
Experience: Consulting
1996 – 1998 Consultant at the Round Table Consulting Group of Cross Keys,
MD, for marketing issues. This group links academics with practitioners who need expertise and advice. The contact with the clients is through the Internet and via e-mail. The Round Table Group is now affiliated with Arthur Andersen.
Industrial
Experience:
1980 – 1982 National Accounts Manager at the Norfolk Southern Corporation
(522 Fifth Avenue, NYC) Responsible for the management of national shipping accounts such as Phelps Dodge, ASARCO, and J. C. Penney in the midtown area.
1977 – 1980 Sales Representative at the Norfolk Southern Railway (522
Fifth Avenue, NYC) Responsible for locating, educating, and managing rail freight traffic on Long Island, Bronx, Brooklyn, Queens, Staten Island, and the mid section of New Jersey.
1/77 – 7/77 Marketing Researcher at the Norfolk Southern Railway
(Roanoke, VA) Responsible for finding answers to problem situations posed by the managers of the commodities sales markets.
6/76 – 1/77 Sales Trainee at the Norfolk Southern Railway (Roanoke, VA)
Service to
Manhattan
College:
2001 – present Council for Faculty Affairs
2001 – present Manhattan College Senate
2001 – 2002 Board of Trustees Educational Commission
1999 – 2002 Educational Affairs Committee
1999 – 2002 Chair, Department of Management and Marketing
1997 AACSB Task Force on Faculty Resources
1996 –2000 Webmaster and creator of the Management/Marketing departmental web site at Manhattan College. The address is http://www.manhattan.edu/business/mgmtmktg/homepa.htm
1996 – present Faculty Technology Committee
1996 – present College Computer Governance Committee
1994 – 1996 Chair – Resources Commission, Manhattan College Senate Committee with oversight responsibilities for the college budget. Charged with watching that the actual expenses were within budgeted limits as well as uncovering revenue enhancing activities and procedures.
1992 – 1996 Senator - Manhattan College Senate
1992 – 1996 Council for Faculty Affairs – one of the three representatives for the School of
Business.
Chair – Subcommittee for the college’s budget for revenue and expenses.
1995 Manhattan College NCAA Task Force – Committee examining our commitment
to female athletes.
1995 School of Business Committee on Research Environment
1994 - present School of Business Committee on Teaching Statistics
1994 – 1999 Co-Chair, Management/Marketing Department Research Committee.
Responsible for research seminars to the department
1993 – present School of Business Computer Committee
1993 AACSB Task Force – Student Information
1993 – 1994 Senate Educational Policies Committee
1990 – 1991 Middle States Self-Study – Task Force 2.
Committee evaluating student academic environment
1989 – 1990 School of Business, Senior Honors Committee