E-Marketing Readings, Advanced Marketing Management Topics

	E-Marketing -- Advanced Marketing Management Topics
Required Reading	E-Marketing Definition	More Sources with thanks to Dr. Michael Rappa, NC State
Change Customer Service Customer Relations Communications Why We Buy The Economy E-Commerce Muddles Through	E-Marketing : Concerns and Boundaries New Paradigms/Business Models Internet Speed Success or Failure Advertising	Target Market New Economy or Old Economy, A Shakeout is a Shakeout Disaster Recovery Promotion E-tailing Security
Pricing Auctions Online Reverse Auctions Save Money: That’s the Good News… Internet Auctions and Pricing Models Auctions and Bidding on the Internet: An Assessment	Product Marketing Strategic Plans	Distribution